Lesson 3: Improving Writings and Maximize its Effect
1. Rewrite an article of your choosing and using any of the style variation as indicated at slide #5.
2. Using the Periodic Table of Content Marketing (slide #8), plan a 10 article series where you will be able to present the:
- Strategy behind it.
- Format to be used.
- Content type to be used.
- Platforms to be used.
- Metrics to track.
- Goals to meet.
- Sharing triggers you want to activate.
- Checklist on items that needs to be covered.
For questions about this lesson, send Janette Toral a private message.