Certified Digital Marketing Specialist Program

This certification program is an upgrade of our E-Commerce & Digital Marketing Mentoring Program for MSMEs. Submission of outputs in all modules will result to earning the “Certified Digital Marketing Specialist” title from AIE College and DigitalFilipino.com.

Target Audience

Entrepreneurs, freelancers, and everyone involved in marketing.

LEARNING OBJECTIVES

Introduce the participant on the various skills in the digital marketing field.
Implement the skill in a client project.

Outline

I. Branding, Buyer’s Persona, Unique Selling Proposition

What makes your brand fascinating?
Identification of your Target Persona and Unique Selling Proposition
Output: 1) Brand Fascination, 2) Unique Selling Proposition

II. Content Planning

Content Mapping
Content Writing Guidelines
Output: Content Plan / Site Map

III. WordPress

Set-up
Theme Addition
Plugins
Analytics
Output: Working Website, Content Publication add-on

IV. Landing Page Creation

Steps in Creating a Landing Page
Making your Landing Page Credible
Output: One Landing Page and One Thank you Page, Content Publication add-on

V. Blogging

Blogging for Awareness
Blog write-up structure
Output: Two Blog Post Write-Ups, Content Completion (based on Content Plan)

VI. Customer Relationship Management

Setting up a CRM
Processing Leads
Email response
Output: Email Response Template, Deals Setup

VII. Digital Marketing Policies

Data Privacy
Consumer Protection
Sales Promotion Guidelines
Digital Advertising Regulations
Output: Data Privacy Policy, Terms and Conditions, Sales Promo Application

VIII. Search Engine Optimization

Understanding search rankings.
Site enhancements necessary for SEO compliance.
Search engine ranking improvement.
Output: Baseline data, site enhancement ranking to-do checklist

IX. E-mail Marketing

Email Marketing Ethics
Email Marketing Campaign
Output: Three-part Email Campaign

X. Social Media Profile

Social Media Platforms
Social Media Profile Creation
Output: Social Media Profiles

XI. Social Media Content

Social Media Content Calendar
Social Media Content Creation

XII. 21-day Digital Marketing Campaign

Scheduled post for 21 days on various social media channels.
Follow-through (email, live chat, CRM)
Output: 21-days Scheduled post (on 3 social media channels), email marketing implementation, CRM recording, results

XIII. Search Advertising

Google AdWords fundamentals
Search Ads
Display Ads
Video Ads
Shopping Ads
Mobile Ads
Output: Google AdWords 14-days Campaign Results

XIV. Social Media Advertising

LinkedIn Advertising
Twitter Advertisting
Facebook Advertising
Output: Social Media Advertising Campaign (14-days) Results

Methodology

Lessons are accessible online. Completion of each module is necessary before a student can get access to the next module.

Fees

The fee is P4,000 per module. If paid in full, the discounted rate of fifty thousand pesos (50,000) shall apply.

About the Trainer

Promoting the growth of e-commerce in the Philippines since 1997, Janette Toral is the lead trainer for this program and will be inviting experts in this field as resource persons on the various topics. She is:

E-Commerce Advocate helping the government in implementing the Philippines E-Commerce Roadmap (2016-2020).
Conducting “E-Commerce & Digital Marketing Mentoring Program for MSMEs” (3 batches in Cebu, 1 batch in Bohol through the Department of Trade and Industry Cebu and Bohol)
Lead Trainer for the Rural Impact Sourcing 12-days Technical Training (conducted in 26 locations through various trainers under the Department of Information and Communications Technology)
Partnered with Asian Institute of E-Commerce and AIE College to offer the Certified E-Commerce Specialist, Entrepreneur, and Professional Program and this program.
Co-founder of i-Metrics Asia-Pacific Corporation. Creators of the E-Commerce Intensity Index and E-Commerce Maturity Scorecard.
Distinguished expert for the 2nd Expert Committee of APEC E-Commerce Business Alliance (June 2016 to June 2018)
Her e-commerce project and consulting exposure ranges from business model development, supply chain partners build-up (3rd-party B2B listing, logistics and payment), website creation, customer relationship management, live chat support, e-mail follow-up, search engine marketing, bloggers for affiliate marketing, social media advertising.
She is into the conduct of e-learning using various platforms since 2003.
Author of the DigitalFilipino: An E-Commerce Guide for the eFilipino, DigitalFilipino E-Commerce Workshop E-Book (McGraw-Hill Education Asia), and Blogging from Home.
Certified ScrumMaster, Certified Scrum Product Owner
Fascinate Certified Advisor
Google Analytics certified
Inbound Marketing , Email Marketing, Content Marketing, Inbound Sales Certified (Hubspot)
Certified Coach, Teacher, Speaker for the John Maxwell Team.
Completed “Mastering Business Models” and “Mastering Value Propositions” at Strategyzer.
Our training content is supported by Facebook.

Program Collaborators

This training program is a joint project of Asian Institute of E-Commerce, AIE College (Dagupan City), and e-commerce advocate Janette Toral. AIE College (Dagupan City) is the only school in the Philippines and ASEAN that offers a Bachelor of Science in E-Commerce program as of this writing. AIE College is also a HubSpot Education Partner.

Enrollment

This program is open for enrollment anytime. Folks interested can send Janette Toral a private message.

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