December 6: Digital Marketing Seminar (for Direct Selling and Multi-Level Marketing Professionals) #iamlimitless

With the growth of e-commerce and digital marketing, a growing number of products are being marketed online by direct selling agents and multi-level marketing networks. Some focus on product selling while others on down-line recruitment. But with online search tools available for prospects, there are a lot of challenges that needs to be cope up with by players in this space.

In collaboration with DigitalFilipino Club Member, Limitless Possibilities, we will be conducting a 1-day “Digital Marketing Seminar” focused on direct sellers and multi-level marketing professionals. This will be on December 6, Saturday from 9 am to 4 PM at Limitless Possibilities Asia Pacific Inc., 6/F P&S Building 717 Aurora Boulevard, Quezon City (in front of Robinsons Magnolia – click here to check location on the map).

Seminar description

In this seminar, learn various digital marketing techniques to market your products and services. Build your online identity and establish yourself as a digital influencer. Build an online community of brand advocates.

Seminar objectives

1. Learn various ways a direct seller / multi-level marketing professional can do digital marketing.
2. Available tools to create customized campaign content.
3. How to use social media channels like Facebook, Instagram, Pinterest, YouTube, blog, & Twitter to create awareness and generate leads.
4. Attain search engine visibility.
5. Keep in touch with prospects and downline through email marketing.

Target audience

In this 1-day event, we are inviting entrepreneurs, traditional and multi-level marketing professional, direct sellers to learn and exchange insights on digital marketing.

Agenda

The topic outline shall be as follows:

9:00 – 10:00 Digital Marketing 101 & Customer Relationship Management

• Introduction to Digital Marketing
• Types of Digital Marketing Activities
• Digital Brand Influencer vs. Digital Brand Advocate
• Prospects & Customer Relationship Management

10:00 – 11:00 Determine your Business Model and Buyer Persona

• Craft your unique selling proposition, audience targeting, channels.
• Develop your target customer persona.

11:00 – 12:00. Creating Online Content for Direct Selling Product and Multi-Level Marketing Promotion

• Discuss various content types and where they are most effective.
• Content creation tools.
• Developing a content creation plan.
• Publishing through blogs, website, social media.
• Content calendar.

12:00 – 1:00 Lunch

1:00 – 2:00. Search Engine Marketing

• SEO 101
• Tracking traffic performance
• Internet advertising through Google Adwords

2:00-2:30 E-Mail Marketing

• Building a prospects and customers mailing list
• Design an E-Mail Marketing Campaign
• E-Mail Marketing Tools & Techniques

2:30 – 4:00 Social Media Marketing

• Facebook Marketing
  • Business Page
  • Promoting in Targeted Groups
  • Etiquette (Do’s & Don’ts)
  • Paid Ads
• Instagram, Pinterest, Twitter Marketing
  • Hashtags
• YouTube
• Marketplace & Classifieds
  • Ebay
  • OLX
• Designing a Social Media Marketing Campaign
• Reputation management and crisis handling
• Social media metrics

4:00 to 5:00 Digital Marketing Project Presentation
(to be made by participants who would like to share what they are currently working on and get direct feedback)

After registration, kindly expect us to get in touch with you.

Trainer:

The workshop will be conducted by e-commerce and social media specialist Janette Toral and invited DigitalFilipino Club Members. A player in the e-commerce and digital marketing sector since 1997, Janette will share hands-on knowledge on various facets of digital marketing.

Janette has published a blogging book and produced a video tutorial series in 2008. She also partnered with Ateneo De Manila University and eLearning Edge for the Certified Blog and Social Media Entrepreneur Program.

Her experience in direct selling started when she was 12 years old with traditional brands.

SEMINAR FEE

From our usual seminar price of P1,500, we have taken steps to reduce this to allow more entrepreneurs to join at the following rates:

• P500 – #iamlimitless members
• P1,000 – non-members

Contact Janette Toral (by sending a private message) for further details.

REGISTER FOR THE EVENT:

1. Fill-up the form below to register.

2. For bank payment, please deposit to: iMarket Events and Services, Inc. at BDO 209-0233-385. Official receipt shall be given to you at the event.

3. Once payment is done, kindly take photo of the validated deposit slip and send it to Janette Toral via Facebook private message or email it to janette(at)digitalfilipino(dot)com.

For further inquiries, contact Janette Toral at 0917-4490011 or via Facebook private message.