February 27: Digital Marketing & E-Commerce Boot Camp for the Tourism Industry (Cebu)

Do you want to use digital marketing and e-commerce as a means to attract leads and customers to your tourism establishment? Do you want to learn how to get it done and be more effective in doing it yourself and when dealing with people handling your online promotion?

Tourism industry entrepreneurs and professionals are invited to take part in this exclusive boot camp that aims to tackle how digital marketing can be useful to promote tourism online. This will be on February 27, 2015 at Diamond Suites & Residences #8 Apitong St. corner Escario St. Cebu City from 9:00 AM to 5:00 PM. (Registration starts at 8 AM)

This learning program will be conducted with Ruben Licera Jr. (RLcomm International) and Fleire Castro (Third Team Media).

Target audience:

• Business owners, engage in the tourism industry, wanting to learn how to use e-commerce and digital marketing to promote their business.
• Marketing professionals who get tasked to promote tourism brands and services online.
• New web developers who would like to seek additional inputs in building a tourism e-commerce website.

Participants are requested to bring their laptop during this training. Although wifi is available at the venue, best to bring a back-up for sure.

AGENDA

This 1-day hands-on boot camp will discuss the elements in doing digital marketing and e-commerce online. It will cover the following:

MORNING SESSION

• Introduction to E-Commerce, Digital Marketing, and Lead Generation.
• Customer relationship management (CRM) and building online communities
• Develop a content plan
• Website platform choices
• Accepting online booking and payment
• E-Commerce Law, Data Privacy Law, Cybercrime Law

AFTERNOON SESSION

• Search engine marketing techniques for lead generation
• E-Mail marketing for lead generation and CRM
• Social media marketing for lead generation and CRM
• Mobile marketing for lead generation and CRM
• Digital marketing metrics

REGISTRATION

1. Early bird rate is P2,000. Payments need to be made on or before February 13.
2. The rate of P2,500 shall apply for payments received on or before February 26.
3. On-site and Walk-in registration rate is P3,000.
4. Note that RLcomm International will issue an official receipt to recognize your payment on February 27, 2015.

For inquiries about this boot camp, contact Janette Toral at 0917-4490011. For Cebu-based inquiries, contact Ruben Licera at 0932-2221848.