Lesson 3: Customer Profiling

1. Download the handout and edit the portion on your business model canvas, customer persona, and customer empathy map.

For the Business Model Canvas, focus on one property or service you are selling or offering.

For the Customer Persona, focus on one customer segment and give it a name. Example can be “OFW Linda”.

Your learnings on the customer persona exercise shall be summarized in the Customer Empathy Map.

For questions about this lesson, send Janette Toral a private message.