Lesson 3: Improving Writings and Maximize its Effect


1. Rewrite an article of your choosing and using any of the style variation as indicated at slide #5.

2. Using the Periodic Table of Content Marketing (slide #8), plan a 10 article series where you will be able to present the:

  • Strategy behind it.
  • Format to be used.
  • Content type to be used.
  • Platforms to be used.
  • Metrics to track.
  • Goals to meet.
  • Sharing triggers you want to activate.
  • Checklist on items that needs to be covered.

For questions about this lesson, send Janette Toral a private message.