Digital Influencer Boot Camp by Janette Toral
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Digital Lead Generation and Customer Relationship Management for the Real Estate Industry

Lesson 1: Introduction to digital marketing, lead generation, and customer relationship management

For the assignment, IN REFERENCE TO SLIDE 31, 33, AND 35, discuss:

  1. What is your current lead generation strategy?
  2. What works well?
  3. What are your challenge areas?
  4. What do you want to improve on?

For questions about this lesson, send Janette Toral a private message.

 

Questions

Attachments

  • Introduction to digital marketing, lead generation, and customer relationship management

Lessons

  • Lesson 1: Introduction to digital marketing, lead generation, and customer relationship management
  • Lesson 2: Business Model Development
  • Lesson 3: Customer Profiling
  • Lesson 4: E-Commerce Law, Data Privacy Law, Cybercrime Law
  • Lesson 5: Advertising Regulations (Real Estate Service Act), Customer Relationship Management for Leads and Customer Management
  • Lesson 6: E-mail Marketing as a CRM tool
  • Lesson 7: Content Development as tool for lead generation
  • Lesson 8: Landing Page Creation
  • Lesson 9: Search Engine Marketing for lead generation
  • Lesson 10: Social Media Marketing for lead generation
  • Lesson 11: Mobile Tools for Leads Management and Customer Relationship Management
  • Lesson 12: Measuring and Tracking Digital Marketing Performance
Copyright 2012 -2015 Janette Toral
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