Twitter Experiences on Going Global by Shailesh Rao and Ken Mandel

Twitter Experiences on Going Global

(With gratitude and thanks to Twitter and Interactive Advertising Bureau Singapore.)

Twitter is a real-time information network that connects you to the latest stories, ideas, opinions and news about what you find interesting. Twitter aims to connect businesses to customers in real time, from brand lift to CRM to direct sales, enabling brands to have an easy way to reach an engaged audience. In the last twelve months, Twitter has been busy growing their APAC operation, including the recent opening of their Australia office.

After a stint in the USA, Shailesh Rao recently relocated back to Asia to be at the centre of Twitter’s international growth. Ken Mandel, IAB Chairman Emeritus and Managing Director of HootSuite Asia Pacific, quizzes Shailesh on Twitter’s rapid growth in Asia, their strategies for the region, how Twitter advertising works for all types of brands, whether we’re likely to see products like Twitter Amplify, the differences between monetizing the Social Graph vs the Interest Graph and more.

For questions about this lesson, send Janette Toral a private message.