After more than a year, this online training program is now available for free.

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You are are invited to take part in this exclusive boot camp that aims to tackle digital content creation in various forms and build digital influence.

Target audience:

• Current and aspiring digital influencers and thought leaders who would like to learn the various ways to generate effective digital content and maximize its use as a means to assert a position, generate leads, build following, and communicate with customers and / or prospects.
• Aspiring and current digital marketing professionals wanting to improve their digital content creation skills.

OUTLINE:

Lesson 1: Content Development

• Discuss various content types and where they are most effective.
• Audience targeting
• Developing a content creation plan.
• Building a content calendar.
• Working with content creators.

Lesson 2: Writing for the Web

• Elements of a good article, blog post, anecdote.
• Tactics to influence through writing.

Lesson 3: Improving Writings and Maximize its Effect

• Improving headlines and emphasis
• Sharing what you wrote.
• Measuring content effectiveness.

Lesson 4: Digital Photography

• Digital Photography 101
• Deciding on theme and what photos matter
• Using photos in an article.

Lesson 5: Editing Photos and Maximize its Effect

• Re-purposing photos.
• Sharing your photos.
• To protect or not to protect – it depends on the objective.
• Measuring effectiveness.

Lesson 6: Audio and Video Content Creation

• Audio and Video Recording 101
• Planning on storyboard, script, and footages.

Lesson 7: Editing Audio and Video

• Editing audio files for podcast.
• Editing video files.
• Sharing your finished work.
• Measuring effectiveness.

Lesson 8: Creating Presentations

• Developing a Hero’s Journey
• Build the Presentation Script and Slides
• Webinar presentations 101

Lesson 9: Improving Presentations and SlideDocs

• Editing presentations for Live Event delivery.
• Editing slides for Presentation or Handout Sharing sites.
• Sharing the slides or handouts online.
• Measuring effectiveness

Lesson 10: Creating Infographics

• Planning an infograph structure.
• Building the infograph.

Lesson 11: Improving Infographics

• Making infographs easier to understand.
• Sharing the finished work.
• Measuring effectiveness.

Lesson 12: E-Book, SlideDocs, and White Paper Creation and Dissemination

• E-Book Creation
• SlideDocs for E-Books Creation
• White Paper Creation

For questions about this module, send Janette Toral a private message.

Your use and membership in this boot camp site is governed by our terms and conditions.